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Studio Tigris

Edulution

Design & WebsiteEducation

About the project

Discipline
Design & Website
Sector
Education
← All work

Edulution tackles educational inequality in Sub-Saharan Africa by pairing offline tablet-based learning with local youth mentors to boost students' foundational math and literacy skills.

The Challenge
‍
Edulution was entering a major new phase of growth with a refreshed brand and an expanding consortium structure. Their existing website simply couldn't support this evolution. They needed a scalable digital platform capable of growing with the organisation, providing team members the ability to manage content in-house and enabling them to clearly prove their societal impact from day one.

Our Approach
We took this project from concept to launch, translating Edulution’s new brand identity into a fast, high-performing digital experience.

The Design (Holly): "I led a focused, strategic brand refresh, tightening the visual identity, rebuilding templates, and authoring comprehensive guidelines to keep every touchpoint aligned as the consortium grows. I then directed the design of a scalable website built to expand with Edulution, structured so visitors move clearly from the offering, to proof of impact, to contact. I ran the project end to end, collaborating with the developer on build."

The Development (Josh): "I led the website build end to end, translating the new brand and design system into a fast, scalable site structured to move visitors clearly from offering to proof of impact to contact. I set up analytics tracking and reporting from launch and managed the project timeline, coordinating closely with the designer to keep every touchpoint on brand."

Result
We delivered a scalable, consortium-ready site launched right alongside the brand refresh. Within its very first month live, organic search became the site's second-largest traffic channel—giving us concrete, tracked-from-day-one proof that our combined structure and messaging are working beautifully

overview of the messaging document for Edulution, created by Studio Tigris
Before image showing the Edulution logo and “transforming learning” tagline.
Edulution's redesigned logo uses an Africa icon in the O and the tagline “Closing the gaps in foundational learning.”
Edulution brand palette demonstrated through colorful circular patterns with labeled hex codes.
Phone displaying Edulution's branded Instagram profile and colorful social media design.
Edulution billboard pairs bold brand messaging with a smiling student holding a tablet.
Edulution social media designs spotlight learners and teachers, with an Instagram post shown on a mobile.
Edulution brand guidelines demonstrate its logo, colour palette, typography, shapes, imagery and collateral.
Edulution presentation screen shows branded graphics and a pupil using a tablet before a seated audience.

In their words

They were key in elevating our brand to a more professional and significant level. Highly recommended.

Dave Fair

Head of Human Development

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