Edulution
The Challenge
Edulution was entering a major new phase of growth with a refreshed brand and an expanding consortium structure. Their existing website simply couldn't support this evolution. They needed a scalable digital platform capable of growing with the organisation, providing team members the ability to manage content in-house and enabling them to clearly prove their societal impact from day one.
Our Approach
We took this project from concept to launch, translating Edulution’s new brand identity into a fast, high-performing digital experience.
The Design (Holly): "I led a focused, strategic brand refresh, tightening the visual identity, rebuilding templates, and authoring comprehensive guidelines to keep every touchpoint aligned as the consortium grows. I then directed the design of a scalable website built to expand with Edulution, structured so visitors move clearly from the offering, to proof of impact, to contact. I ran the project end to end, collaborating with the developer on build."
The Development (Josh): "I led the website build end to end, translating the new brand and design system into a fast, scalable site structured to move visitors clearly from offering to proof of impact to contact. I set up analytics tracking and reporting from launch and managed the project timeline, coordinating closely with the designer to keep every touchpoint on brand."
Result
We delivered a scalable, consortium-ready site launched right alongside the brand refresh. Within its very first month live, organic search became the site's second-largest traffic channel—giving us concrete, tracked-from-day-one proof that our combined structure and messaging are working beautifully
About the Client
Edulution tackles educational inequality in Sub-Saharan Africa by pairing offline tablet-based learning with local youth mentors to boost students' foundational math and literacy skills.
Project Description
The Challenge
Edulution was entering a major new phase of growth with a refreshed brand and an expanding consortium structure. Their existing website simply couldn't support this evolution. They needed a scalable digital platform capable of growing with the organisation, providing team members the ability to manage content in-house and enabling them to clearly prove their societal impact from day one.
Our Approach
We took this project from concept to launch, translating Edulution’s new brand identity into a fast, high-performing digital experience.
The Design (Holly): "I led a focused, strategic brand refresh, tightening the visual identity, rebuilding templates, and authoring comprehensive guidelines to keep every touchpoint aligned as the consortium grows. I then directed the design of a scalable website built to expand with Edulution, structured so visitors move clearly from the offering, to proof of impact, to contact. I ran the project end to end, collaborating with the developer on build."
The Development (Josh): "I led the website build end to end, translating the new brand and design system into a fast, scalable site structured to move visitors clearly from offering to proof of impact to contact. I set up analytics tracking and reporting from launch and managed the project timeline, coordinating closely with the designer to keep every touchpoint on brand."
Result
We delivered a scalable, consortium-ready site launched right alongside the brand refresh. Within its very first month live, organic search became the site's second-largest traffic channel—giving us concrete, tracked-from-day-one proof that our combined structure and messaging are working beautifully
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