Alkimia is a dynamic and transformative force in the world of personal and organizational development. With a unique approach that is person-centric, compassionate, challenging, and impactful, Alkimia guides individuals and organizations on a journey of profound transformation. To reflect this distinctive approach, Studio Tigris designed a brand that encapsulates three key concepts: Transformation, People, and Impact.
Transformation: At the heart of Alkimia's mission is the drive to facilitate change, growth, and possibility. The brand is a visual testament to this commitment. The bold and modern logo, with its vibrant color palette and dynamic typography, captures the essence of transformation. An example of this is the logo's design itself, which symbolizes the journey of growth, with its fingerprint lines suggesting progress, evolution and a distinct identity. It communicates that Alkimia is not just about maintaining the status quo but embracing change as a catalyst for improvement.
People: Alkimia's unwavering focus on people and their development is a core principle. The brand emanates a human-centered approach, ensuring that individuals and organizations feel welcomed, understood, and supported. The use of warm and inviting colors in the brand's color palette conveys a sense of inclusivity and approachability. It communicates that Alkimia is not merely a consultancy but a partner in the personal and professional growth of its clients.
Impact: Alkimia is driven by a powerful commitment to make a positive impact on the world. The brand is designed to be inspiring and aspirational, motivating clients to reach their full potential. The vibrant color palette and dynamic typography create a sense of energy and vitality, symbolizing the ripple effect that positive change can have on individuals, organizations, and society at large. The logo's boldness communicates that Alkimia is unafraid to tackle complex challenges and create meaningful, lasting change.