Five Property Websites We Love for Design Inspiration

Property sites have a lot to do. They need to sell a lifestyle, hold up a brand, and stay usable while doing it. We picked five we keep coming back to and talked through what each one gets right.

1. Vertus (thisisvertus.com)

Vertus leans hard into brand consistency, and you see it from the moment you land on the site. The identity is distinct and instantly recognisable, and the site pulls every fundamental, UX, UI, use of space, into something that reads as editorial rather than corporate.

• Applies its brand consistently, and the identity itself is distinct and easy to recognise
• Pulls together the fundamentals, UX, UI, use of space, into something that reads as editorial rather than corporate
• A personalised script balances that editorial feel nicely
• Great animation and motion, particularly the way elements appear and when the user hovers over the text
• Beautiful colours, and and top marks for accessable, inclusive design

2. Inigo (inigo.com)

Inigo builds the whole site around a split screen layout, pairing solid background colours with a light box window effect on the imagery, a structural choice we don't see often in property, and one that ends up doing a lot of work.

• Split screen with solid background colours and a light box window effect on the imagery, unique for property
• Photography standard across the site is incredibly high and consistent. It’s beautiful and clear, giving a real sense of the homes and making listings feel bespoke rather than generic
• Footer design works as a proper secondary navigation, something a lot of sites forget entirely
• Filtering is clever and clear, with a search bar built straight into the navigation for immediate filtering by property type

3. Folk Co-living (folkcoliving.com)

Folk Co-living leans into a warmer, more playful tone than most property sites attempt, and they pulled it off. The name and the tagline, "renting for folk who want more," set a casual, personal register from the first second, and the rest of the site follows through on it.

• Colour stands out, unique and warm for a property space
• Tagline, "renting for folk who want more," and the name itself feel casual and personal, inviting you in straight away
• Custom illustrations throughout the site add a lot to the look and feel
• Clever sliders, including video testimonials under a "meet our folk" section
• Within three or four seconds, you know who they are, what they do, and what they want you to do

4. The Quarter House (quarterhousebristol.co.uk)

Heads up, this one's ours, a PBSA property site built here in Bristol, so we may be a little biased. The design brief, not written by us, called for a strongly editorial style, with images spaced unevenly on purpose, more like print than a typical property site.

One challenge that came with it was that the property spans several distinct spaces, and early on it wasn't obvious to visitors what belonged where or how it all connected.

Part of our answer to that was an interactive map, letting people click through the site and see popups explaining each part of the property as they scroll, so the layout that felt confusing on paper became something you could actually explore.

• Standout feature is an interactive map, linking parts of the property to small popups with descriptions you can scroll through visually
• Design brief (not created by us) called for a strongly editorial style, with images spaced unevenly on purpose, more like print than typical web layout
• That kind of interactivity is only possible through a properly collaborative process, working closely enough with a client to understand what they need so the design serves a purpose

5. Airbnb (airbnb.co.uk)

The outlier on this list, but definitely worth including, particularly for its UI. Airbnb operates at a scale none of the other four are dealing with, and it still manages to feel almost effortless.

• A masterclass in UI design, close to flawless given the scale of what it needs to achieve
• Everything you need is always there, it's fast, and it visually surfaces properties wherever you're looking both in a list and interactive map format.
• A useful example of the gap between designing for a small amount of information and designing for a platform that needs to communicate across as many cultures and user journeys as Airbnb does

What ties these together is the specific detail over generic descriptions, photography that really works well for each brand, and small details like footers and filters getting proper attention.

If you're curious what a site like this costs to build, we've broken it down in our guide to UK web design pricing. And if you're deciding between a local studio and a national agency, that's worth a read too.